9th Sunrise Sector: Marketing & Advertisement Industry
Albert Einstein once said: ‘’In the middle of every difficulty lies opportunity’’.
The quote is becoming increasingly relevant in the Post COVID-19 era as most of the traditional businesses took a hit while the sunrise sectors like e-commerce, EdTech, FinTech, delivery services, telemedicine, etc. are seizing the opportunity. The concerns about whether the brands will reduce the spending on ads have become louder amid the economic downturn. However, this is a transformative phase and in a highly digital-friendly business landscape like Dubai, brands have turned online to adapt to the changing consumer behaviour. The urgent focus on digitization is giving a positive future outlook for the UAE marketing and advertising industry. In the changing environment of business setup in Dubai, the advertising sector is focusing on changing consumer behaviour to take leverage of the new normal. The business setup services in Dubai recommend that the companies adapt to digitally-driven marketing strategies to ensure growth in these challenging times.
Also read: COVID-19: UAE Government Initiatives & Business Stimulus Packages by Various Freezones
Top Factors Affecting the Branding Strategies in the Post COVID-19 Era
Following are the top factors affecting brand strategies:
1. Consumers Realized the Benefits of Online Buying During a Forced Stay at Home
The governments across the world responded to the COVID-19 by enforcing lockdowns and social distancing measures. The people in Dubai also were forced to confine themselves within the four walls of their homes as part of the fight to prevent the spread of the virus infection. The hotels, cinemas, malls and other non-essential sectors were shut. This situation resulted in consumers spending more time online and realising this is the way forward in the future and therefore the brands redesigned their strategies to reach the people who stay at home.
Also read: UAE at the Forefront of Innovation with the Adoption of AI and other Technologies
2. The Rise of More Flexible Channels for Advertisement
The COVID-19 situation has proven that only the businesses that develop strong and diverse branding strategies could survive in economic turmoil. The advertising industry has switched to new channels for brand promotion as a strong change in consumer behaviour is now driving the market. The brands have been forced to promote their products and services to the consumers who have become ‘sofa surfers’ due to the great lockdown. Digital display advertisements, social media, and online videos have become the most viable channels of brand promotion during the Post COVUD-19 period.
3. Emerging Sectors of Business Setup in Dubai Helping the Ad Industry
The traditional sectors of business setup in Dubai currently experience a sluggish phase due to the temporary closures to curb the spread of COVID-19. In tandem with this downturn, spending has increased in the sunrise sectors in Dubai. The following are some of the sunrise sectors that see more ad spending.
4. Food and Grocery Sector
The food and grocery sector in the UAE recorded good growth even when other sectors like the hospitality industry suffered. The main reason for this growth is that people are spending more on essential items. The lockdown increased panic buying and due to the fear of job losses the consumers have restricted their spending to essential items like food and grocery. The business setup services in Dubai estimate that more ad spending is likely in the food-related sector in the Post Covid-19 era.
5. Telemedicine / Online Healthcare Services
Along with the food and grocery sector, the healthcare industry is in big demand as it is an essential service. However, due to social distancing, the sector has reinvented with the introduction of telemedicine or online consultation services. The doctors give consultations online as physical visits to the hospital increases the risks of virus infection. Since the world has to live with the COVID-19 for a long period the spending on telemedicine is estimated to be increased.
Also read: How You Can Setup a Healthcare Business in Dubai?
6. Online Entertainment
As the lockdown came into effect, most of the traditional avenues of entertainment such as cinemas and concerts have been closed. Even in the longer term, such avenues are likely to receive less footfall as people have cut down the frequency of going out due to the fear of the virus spread. The lockdown has seen the rise of online streaming of entertainment such as Netflix, Spotify, etc. Such streaming platforms have benefited immensely from the increased online activities caused by the lockdowns.
7. E-Commerce
One of the most drastic changes that resulted from the spread of COVID-19 has been the popularity of online shopping. Consumers in the UAE increased online purchases during the Post COVID-19 era. The people bought both essentials and non-essentials through various e-commerce platforms from the comfort of their homes. E-commerce has changed the environment of business setup in Dubai in a great way as the demand for online shopping increased. Reputed business setup services in Dubai are receiving more inquiries regarding setting up e-commerce companies here.
Also read: The Ultimate Checklist For Setting Up E-Commerce Business in Dubai, UAE
Why Choose Jitendra Business Setup Consultants?
The process of business setup in Dubai has undergone a severe transformation in the Post COVID_19 era. Due to lockdowns and social distancing measures, the consumer has started spending more time online. The slowdown in traditional businesses has resulted in the emergence of certain sunrise sectors, which gave a new impetus to the economy in general. However, investing in the new sectors need a thorough understanding of the procedures and regulations that govern the process of business setup in Dubai. Further, the process of setting up a business is a strategic decision as the investors need to decide between the free zone and mainland company formation in Dubai.
Selecting the right jurisdiction needs the expert assistance of reputed business setup consultants in Dubai, UAE as the mainland and free zone jurisdictions are governed by different sets of regulations. It is here that the reputed company formation consultants like Jitendra Business Consultants (JBC) come in handy for foreign investors. JBC is composed of a team of the best team of business setup consultants in Dubai who assist the investors in services including company registration, obtaining a trade license, drafting of MoA, visa processing, obtaining special approvals from government departments, etc. JBC is committed to investors in these challenging times and helps entrepreneurs achieve their business goals in a hassle-free way.